Our relationship with Virgin Megastores began in 1998 when we were asked to design a new retail environment for an increasingly media literate consumer.

Recognising that 7,500 sq metres of retail space can be daunting to even the most sophisticated crowd, our approach was to minimise visual clutter and organise the product and accompanying literature into more manageable chunks.

Selective use of brand colours and calmer surfaces give control back to the consumer, while lighting and increased use of video play a far greater part in the promotion of new product.

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