Oasis is probably one of the most recognisable mid-market brands in the womens wear sector. Following work on their Manchester King Street store we were asked to assist with the development of their first out of town store at the Fort Retail Park, Birmingham.

The 350 sq metre site with ceiling height of around 7.5 metres was their biggest store to date.

Fashion wear and formal wear were sub-divided by a 1500mm deep wall. Openings were formed to allow customers to pass through and for merchandise to be displayed in the ‘reveals’. Above, a 25metre photo image was lit to create interest overhead.